Since 2013, Game Cooks invested in R&D to create a cross-platform software that provides cutting edge technology, and allows lottery and betting operators to overcome the technology barrier that exists in most of the emerging markets. The system was put into action by 2014, and since then, it has allowed Game Cooks’ clients to issue more than 400 million tickets across their operations in both traditional and retail lottery and betting. The system is scalable and includes sports betting, lotteries, and virtual games, working on different platforms, points of sales, and with different payment integrations.